THE RETAIL PROFESSIONAL ACCELERATOR™

Two Programs. One Revenue Result.

Manager coaching calls that shift your business strategy. Cannabis Sommelier™ Certification that certifies your entire team. Both delivered inside a single 60-day program — with a guarantee tied to your numbers.

The average retailer leaves $150K–$200K on the floor annually. The Accelerator installs the systems, trains the team, and stays until the numbers move — backed by the 60-Day Results Guarantee.

Book a Strategy Call Find Your Revenue Leak (Free)

2

Program Components

5

Coaching Sessions

20%+

AOV Lift

80%

Grant Coverage (BC)

What’s Included

The Accelerator Is Two Programs, Not One

Most training companies certify your staff. The Retail Professional Accelerator™ also works directly with you — the owner or manager — on the business strategy that makes that certification pay off.

Component 1

Manager & Owner Coaching

Private coaching calls with Julie Quinn, focused entirely on your store’s KPIs, revenue gaps, and implementation. Not a group webinar — your store, your numbers, your plan.

Cash Liberation Audit — identify $15K–$40K in immediate opportunity
KPI baseline across all 6 Core KPIs
Sensory merchandising & menu curation design
5 private 1-on-1 coaching sessions with Julie
Revenue Intelligence Loop — weekly tracking system
Repeat Harvest™ RFM customer retention system
60-day ROI review with Year 1 revenue projection

Component 2

Cannabis Sommelier™ Staff Certification

Your entire floor team earns the Cannabis Sommelier™ credential. 8 modules, 70 lessons, 124 micro-videos — covering plant science, chemotype logic, consultative selling, and the HIGH-END™ framework. Included in full.

Cannabis Expression Compass™ — chemovar outcome logic
HIGH-END™ Sales Engine (9 lessons)
GROW™ De-Escalation Framework
Quality Grading Tool (100-point scorecard)
Certification exam & digital badge
Canada Job Grant eligible (66–100%)

Choose your delivery method:

Virtual — Online Self-Paced In-Person Intensive — Vancouver, Oct 6–8, 2026

The Revenue Gap

Most Cannabis Retailers Are Leaving Money on the Floor

Staff Recommend by THC%

Customers default to the cheapest option when guidance is limited to potency numbers and cultivar names. No differentiation means no margin.

Customers Leave Unguided

Without consultative engagement, customers don’t return. They shop on price at the next store. You’re spending to acquire customers you can’t retain.

Revenue Plateaus Despite Traffic

Foot traffic is stable but revenue won’t grow. The gap isn’t marketing — it’s the absence of a system that turns visits into premium transactions.

“The gap isn’t foot traffic — it’s expertise. Most training companies certify your staff. We multiply your revenue.”

Before and after sensory-organised display

Proven Results from the Field

Real Stores. Real Revenue. Real Numbers.

AOV Lift

68%

Allesen Skead, Manager — The Reef Store. Basket stuck at $35–40 for 18 months. Jumped to $65–67. Top staff hitting $70–75.

Monthly Revenue Increase

55.6%

The Reef Store grew from $90K to $140K/month during slow season. Peak weekends hit $11K–12K in a single day.

Dead Stock Cleared

$18K

100% of dead stock cleared — 81% within the first 3 weeks. Cash reinvested into higher-margin inventory.

Additional Annual Revenue

$600K

The Reef Store projected Year 1: $600K additional revenue, $186K additional pure profit.

Allesen Skead

Manager, The Reef Store

55.6% Revenue Lift

$90K to $140K/month during slow season. AOV moved from $35–40 to $65–67. Dead stock cleared in three weeks.

Ashley Pawliw

Inspired Cannabis

28%+ AOV Lift

Basket moved from $35 to $45, generating an extra $25,000 per week consistently.

Gary Hehar

Local Cannabis, Vancouver

127% Premium SKU Velocity

45% AOV increase in a market with 80+ competing stores. Customers now request staff recommendations by name.

Justin John

In the Woods

2% → 5–8%

Minor cannabinoid sales moved from provincial average (2%) to 5–8% of total revenue through staff knowledge.

The 60-Day Program

Five Phases. Two Tracks. One System.

Weeks 1–4

Diagnostic & Quick Wins

Cash Liberation Audit, dead stock liquidation, KPI baselines, team readiness

Weeks 5–6

Staff Certification

Cannabis Sommelier™ Certification deployed to entire team — virtual or in-person

Weeks 5–9

Systems Design

Sensory merchandising, HIGH-END™ installation, quality scoring, basket-building

Weeks 7–10

Performance Optimisation

Revenue Intelligence Loop, data-driven coaching, Repeat Harvest™ retention

Weeks 11–12

Graduation

60-day ROI review, $150K–$200K Year 1 projection, continuity transition

“We had 6 locations and every store was doing things differently. CannaReps gave us a playbook. Now every store uses the same scripts, the same signage. Our average AOV across all 6 locations increased by 22%.”

Anonymous Multi-Location Operator

Ontario, 6 Locations

The Revenue Engine

The HIGH-END™ Sales Framework

A 9-lesson education-based consultative selling system that replaces transactional order-taking. Staff learn to guide customers from a $25 basket to $60+ through expertise — not pressure. Rooted in chemovar outcome logic: terpene profiles, cannabinoid ratios, and volatile sulphur compounds replace indica/sativa as the primary recommendation tool.

H

Hear

GaryVee Listener technique. Uncover the hidden customer mission.

I

Identify

Archetype diagnostics. Novice vs. Connoisseur vocabulary.

G

Guide

PhytoFacts™ pairing logic. Recommend by effect, not THC%.

H

Highlight

Craft Excellence. 100-point scorecard justifies premium pricing.

E

Explain

Safe consumption guidance. Reduce Return Risk through education.

N

Navigate

GROW™ de-escalation. Gauge, Recognize, Open, Work.

D

Delight

Turn buyers into Champions. RFM logic. Loyalty & referral pitch.

Investment

One Program. Full-Team Impact.

The Retail Professional Accelerator™ is priced as a complete business engagement — manager coaching plus full-team certification, delivered together. Individual Sommelier certification is also available separately for teams not yet ready for the full Accelerator. Strategy call required to confirm scope and grant eligibility before investment.

Retail Professional Accelerator™

Starting at $5,000

Includes both components: manager coaching calls + full-team Cannabis Sommelier™ certification (virtual or in-person delivery)

British Columbia

80%

Net ~$1,000

Alberta

66–100%

Net $0–$1,700

Ontario

Up to 83%

Net ~$850

Atlantic Canada

Up to 100%

Net $0

CannaReps provides full Canada Job Grant application support — documentation, submission, and follow-up. Most employers recover the program cost before the 60 days are up.

Book a Strategy Call Check Grant Eligibility

Five Proprietary Frameworks

The Cannabis Sommelier Framework™

Five interconnected tools that competitors cannot replicate without complete philosophical reorientation toward sommelier-based service.

HIGH-END™ Sales Engine

9-lesson consultative selling system. Moves customers from $25 baskets to $60+ through education, not pressure.

Cannabis Expression Compass™

3-layer product analysis: Genetic Expression, Processing Expression, Sensory-to-Outcome. Science-backed recommendations.

GROW™ De-Escalation

Gauge, Recognize, Open, Work. Ethical objection handling that converts price resistance into premium sales.

Quality Grading Tool

100-point, 12-parameter scorecard. Shifts value from “bag appeal” to “burn performance.” Justifies premium pricing objectively.

Repeat Harvest™ System

5-tier RFM segmentation. Champions get VIP holds. At-Risk customers get win-back outreach. Automated retention.

The 60-Day Results Guarantee

Not a Refund. A Commitment to Measurable Impact.

The Retail Professional Accelerator™ is built around one primary metric: a 20%+ AOV lift within 60 days of certification. But not every store is the same — and neither is the metric that matters most to yours.

A transit-hub store processing 200 quick transactions per day has a different revenue profile than a tourist-district flagship. A neighbourhood store in year one of operation is running a different playbook than a suburban location with a mature loyalty base. The guarantee accounts for this. We identify which metric applies to your store before training starts — through the onboarding intake form — so there’s no ambiguity at the 60-day mark.

Which Metric Applies to Your Store?

If your store is…	We track…
Most retail locations	20%+ AOV lift
High-volume / transit / tourist locations	Overall sales revenue increase
Stores in active customer acquisition mode	New customer retention rate
Stores building a repeat customer base	Loyalty enrolment rate

If your team completes the full program — and sees neither a 20%+ AOV lift nor an overall sales revenue increase within 60 days of certification — contact us. We come back in.

“Come back in” means: Extended Study Hall access. 1-on-1 coaching with Julie. Direct implementation troubleshooting for your specific store. At no additional charge. We stay until the numbers move.

How to Claim

Complete all 8 modules + certification exam
Track your baseline AOV for 30 days before training begins
Measure your results at the 60-day post-certification mark
Email [email protected] with subject line “Guarantee Claim” and your before/after data
A call with Julie is scheduled within 48 hours

Not eligible if: Team did not complete all modules and certification exam · Staff did not apply the HIGH-END™ framework on the floor during the program · Store did not establish a baseline before training began